Social Media Tips for Increasing Holiday Sales

By December 2, 2015 Uncategorized

90% of companies don’t effectively market their promotions on Social Media.

What’s Happening in Your Workshop?

Companies are busy building promotions, giveaways, and holiday messages in hopes of selling more product.  They spend hours on designs, promotions, and collaborative meetings. Massive amounts of marketing dollars are spent during the holiday season.

Are Your Elves Wasting Their Time?

Companies post these promotions on their website and social media platforms such as Facebook, Twitter, Instagram, Pinterest, etc. The reality… 90% of them are never seen. There are very specific algorithms, design grids and content guidelines that have to be followed to ensure visibility, engagement, and conversion. Unfortunately, each social media platform has its own rules of engagement. If you don’t know how to play, no one will see anything you post, let alone convert to a sale.

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Self Check Your Holiday Social Media Efforts


The examples below are from the 2015
InnerVoice Group Holiday Portfolio


Are you advertising on social media?

Who are you advertising to? Are your efforts converting to quality followers? This IVG video ad is targeted to attract the right demographic with 2,300 likes, 913 shares and 135 comments alone.


Are your posts designed to ensure they can be advertised and promoted?

Are you providing unique promotions that create intrigue?


Are your giveaways strategically built to create engagement and encourage sharing?

Are your promotions planned and launched at the appropriate times?


We’re here to help…
If you’d like to get a better return on investment from your holiday social media efforts, email or call us at 208.615.4707.