90% of companies don’t effectively market their promotions on Social Media.
What’s Happening in Your Workshop?
Companies are busy building promotions, giveaways, and holiday messages in hopes of selling more product. They spend hours on designs, promotions, and collaborative meetings. Massive amounts of marketing dollars are spent during the holiday season.
Are Your Elves Wasting Their Time?
Companies post these promotions on their website and social media platforms such as Facebook, Twitter, Instagram, Pinterest, etc. The reality… 90% of them are never seen. There are very specific algorithms, design grids and content guidelines that have to be followed to ensure visibility, engagement, and conversion. Unfortunately, each social media platform has its own rules of engagement. If you don’t know how to play, no one will see anything you post, let alone convert to a sale.
Self Check Your Holiday Social Media Efforts
The examples below are from the 2015
InnerVoice Group Holiday Portfolio
Who are you advertising to? Are your efforts converting to quality followers? This IVG video ad is targeted to attract the right demographic with 2,300 likes, 913 shares and 135 comments alone.